Your health is the foundation of everything you do. Personalized health and performance coaching* for entrepreneurs, high achievers and driven people who expect more from themselves — and want their health to keep up with their ambitions.
Your body isn't a template. Your coaching shouldn't be either.
3 questions · 60 seconds · no cost
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I'll walk you through where you are and what to do first — whether or not you ever hire me.
Book With Me → Learn More →You're driven. You take action. You solve problems. You don't wait around for someone else to fix things.
But maybe your health isn't keeping pace.
Maybe you're dealing with:
You've probably already tried things. The problem isn't a lack of information — it's knowing what information actually applies to you.
That's where I come in.
I've spent more than two decades coaching people and learning that the most important variable in health isn't the latest diet, supplement, workout or trend.
It's the individual.
We look at the entire picture and build a strategy around you. Then we adjust as your body responds.
Because optimization isn't a one-time event. It's a process.
Training, nutrition, recovery and hormone health are one system. Coaching them separately is why most plans stall. Yours is built as a single plan and adjusted as you change.
Build strength, fitness, mobility and performance that translate into everyday life.
Personalized nutrition designed around your body, preferences, lifestyle and goals — not someone else's meal plan.
Sleep, stress, recovery and the habits that allow your body to actually adapt.
Bring everything together, measure what matters, learn from your response and continuously refine the strategy.
You don't have to be an entrepreneur to work with me. But you probably have an entrepreneurial mindset.
You're proactive. You're willing to invest in yourself. You take responsibility. You want to understand why you're doing something — not blindly follow instructions.
And you're not looking for another cookie-cutter health program. You're looking for someone who can help you connect the dots.
If that's you, let's talk.

I've been coaching since 2001. Over the years I've worked with athletes, entrepreneurs, professionals, parents, and people simply looking for a better way to feel and perform.
I've learned from successes. I've learned from failures. I've changed my own approach more times than I can count. And I'm still learning. At 45, I'm still training, researching, experimenting and challenging my own assumptions.
Because I don't believe you ever arrive at some magical point where you've “figured out health.” You optimize. You adapt. You keep learning. That's the same mindset I bring to my clients.
I'm a coach, not a physician. I don't diagnose, prescribe or provide medical treatment — I help you get organised, get consistent, and walk into your doctor's office knowing exactly what to ask.
Client transformations — and my own. Every photo here is a real person I coached, shared with their permission. Names withheld for privacy.











Individual results vary. Photos and timeframes are as reported by the clients pictured.
Doctors, competitors, parents, weekend warriors — in their own words.
“Working as a Doctor in the healthcare industry and now working as a professional circus athlete, I have always based my practices and training on evidence-based research because that's how you get the results you are looking for. This is the reason why, for years, I have come to Jonas Machado for everything from nutrition planning and body composition to questions about my overall health and wellness. Jonas takes the guesswork out of the process and gives you the tools you need to get the best results possible. With his help I have gone from over 20% body fat to 7% and am performing athletically better than I ever have. I recommend Jonas for anyone wanting to take their overall health seriously.
— Tyler Jensen DPT, BS — Las Vegas, NV
“I reached out to Jonas to help me prep for a men's physique bodybuilding competition about 5 months ago. And I can honestly say I don't regret it one bit. He taught me not only how to cut for my show but how to better my everyday life. He taught me discipline, meal prepping, and natural supplements. He offered weekly check ins on not just a coaching level but also on a personal level. He really stresses not only physical health but also mental health. Throughout the experience I had with Jonas I use a lot of the lessons he taught me in my daily life. With his guidance I have been able to better myself emotionally and physically. I would really recommend Jonas!
— Colton Scott — Sandy, UT
“I started working with Jonas right after a motorcycle accident while racing where I broke several bones. He gave me health tips on healing like wolverine using nutrition, supplementation and mobility, that really helped me speed up the process of recovering in the short term. Even the Drs were a bit surprised at how fast I healed. I'm thankful for his coaching since my Crossfit days and, for all the health stuff I learned in the 4 months we worked together when I hired him as my nutrition, workout and health coach. Today, several months later, I'm still following most of his advice and still getting healthy. I'm maintaining 202 lbs (from 220 lbs) even while sitting in front of my PC all day, exercising with simple body weight movements. Even though I'm stuck at home because of COVID-19, what he showed me still works in my home gym. Now, I totally understand why the gym is more of just weights than actual fitness. For that, I wanted to say Thank you, for that transfer of knowledge. I recommend him for anybody interested in living a healthier, better life.
— Jerry — Salt Lake City, UT
“Where do I start? Physically, Jonas has helped me transform my physique. I am leaner and more fit postpartum than ever in my life. Jonas has helped me to eliminate sugar, dairy, and gluten from my diet, which I never thought I would want or be able to do. Now, I feel more energized and so much healthier. My indigestion, constipation, and other GI issues are gone! My vision has improved by 50% according to my eye doctor. I needed to change my entire prescription! Emotionally, I am happier and less angry with my day to day routine. I really could go on forever about the ways in which Jonas has improved my entire lifestyle. I am so much more confident in myself and my image. I am a better person than I imagined because of the tips and motivation Jonas has given me. He made it so easy with all these things I thought I would just continue on with. Why continue with something that isn't making you feel your best? I was so afraid to make any of these changes, but Jonas made it easily possible! Now I have a totally different lifestyle that I am much happier with.
— Deanna — Park City, UT
“Jonas is a great professional that I have had a great opportunity to work with over the years. Always focused on the results of the client, Jonas stands out for offering an intelligent path as opposed to the use of unnecessary force (“work smart, not hard”). Your background and studies in various areas give you complete confidence in working with Jonas and every cent is well invested and has a return. Jonas is a professional so committed and confident in his profession that he even jokes when he says: “he dies by his own words”. If you are looking for great results, fair prices and a great professional company, Jonas is your guy. I recommend it.
— Fernando Amaral, CTC — Royal Caribbean Group
Depending on your goals, coaching can include:
Your plan evolves as you do.
For appropriate clients, coaching may include education around hormone health, peptides* and other areas of health optimization.
This is approached conservatively and individually, with medical diagnosis, prescribing and treatment decisions remaining with your licensed healthcare provider.
Peptides and hormone support are tools — not the foundation of the coaching.
We talk through your goals, your history and what is actually getting in the way. You leave with a clear first step either way.
Training, nutrition and recovery mapped to your schedule — plus the right questions to take to your own medical provider.
Regular check-ins and honest accountability. The plan moves as you move, so it keeps working past week three.



"You will leave the first call with a clear next step — whether or not you ever hire me."
You don't need another generic program. You need to figure out what actually makes sense for you. Tell me where you are, where you want to go, and what's getting in the way.
Let's talk about your goals, your challenges, and whether we're a good fit. No pressure. No obligation. Just a conversation.
One coach handling training, nutrition and the lifestyle side — sleep, stress and recovery — as a single plan instead of three disconnected ones. You get a programme, regular check-ins and someone who adjusts it as your life and your body change.
No. Plenty of people start from a long break, an injury or simply having never trained properly. The first call is about finding your actual starting point, not judging it.
Coaching is fully online, so it works wherever you are. Programmes, check-ins and messaging all happen remotely.
It means coaching and education, not medicine. I help you understand your own bloodwork, dial in the lifestyle factors that move those markers, and prepare clear questions for your licensed medical provider. I do not diagnose, prescribe, supply or administer anything — any medical decision stays between you and your doctor.
It depends on the level of support you need, so we cover it on the free 20-minute call once I know what you are actually after. No obligation either way.
Three questions, sixty seconds, no cost. Then book a free 20-minute call if it feels right.
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